Identifying Customer Types

They say that everyone is a snowflake – sparkly, unique, and constantly in danger of melting. When it comes to customers, though, it turns out that we’re not all unique. In fact, there are only four main types of customers, and all of us fit into one of these categories every time we make a transaction. Naturally, then, those salespeople and customer service representatives who can identify what type of customer they are dealing with will be poised to make the most sales or provide the best customer experience.

Identifying Customer Types is designed to help you do exactly that.  You can’t be a great salesperson if you use the same pitch for everyone who walks through your door, and you can’t deliver an exceptional customer experience that way either. Identifying Customer Types will help you know exactly what to say to everyone you do business with.

Learning Objectives:

  • Recognizing the four main types of customers and the qualities that distinguish them from one another
  • How to identify the verbal cues that will let you know what kind of customer you’re dealing with
  • Best practices for providing the right sales and customer service experience for each type of customer
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What Is Included In This Course? 

- 5 videos with knowledge check questions
- Final quiz
- Closed captions (English and Spanish)
- Video transcripts
- Certificate available upon completion

Video Titles:

- The Four Main Types of Customers
- Value Shoppers
- Relationship Shoppers
- Independent Shoppers
- Hands-Off Shoppers

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